Lithuania’s gambling market generated €131.5m in revenue during the first half of the year, marking a 13.4% increasecompared to the same period in 2024. Player expenditure across all formats rose to €2.3bn, with growth recorded in both online and land-based gambling.
According to figures from the Lithuanian Gaming Control Authority, online gambling dominated the market, with wagers surpassing €2.08bn, up 16.8% year-on-year. Revenue from the online sector climbed 18.2% to €96.1m.
-
Category A online slots – which offer unlimited winnings – remained the market leader, generating €64.4m in revenue (+20.4%) from €1.51bn in stakes (+21.4%).
-
Category B slots, capped at €0.30 per stake and limited to 200x winnings, saw revenue fall 34% to €1.2m.
-
Online table games recorded the strongest growth, with revenue up 36.4% to €9.2m, supported by an 11.6% rise in player spend to €257.4m.
-
Remote sports betting brought in €21.3m (+10.5%) from €301.3m in wagers (+4.3%).
On the land-based side, revenue edged up 2.2% to €35.4m, despite the market shrinking to nine licensees following one operator’s exit.
-
Category B slot machines remained the top performer, generating €14.8m (+2.8%) on 4.8% higher stakes.
-
Category A slots contributed €8.1m, up 2.5% year-on-year.
-
Table games fell 5% to €7.6m, while retail sports betting rose 11.6% to €4.8m, despite a decline in betting volume.
Meanwhile, Lithuania’s national lottery also expanded, with revenue climbing 10.6% to €36.7m in H1. Ticket sales grew 8.2% to 54.5m, turnover increased 14.1% to €80.8m, and player winnings totaled €44.6m, a 17.1% risecompared to last year.
New Gambling Advertising and Age Restrictions
From July 2025, Lithuania introduced stricter rules on gambling advertising. External ads, including the use of brand logos, are banned everywhere except on operators’ headquarters and gambling venues.
-
Operators may still sponsor sports events, athletes, and cultural initiatives, but gambling company names can no longer be included in sports club or league titles.
-
Online operators may advertise only on their own websites, while product information can be published solely in specialist gambling media.
-
TV, radio, and online ads are limited to 15 seconds, with strict broadcast caps: no more than three times an hour between 6am–6pm, and twice an hour between 8pm–midnight. Betting ads also cannot directly link to operator websites.
These measures mark the first phase toward a total gambling ad ban by 2028.
In addition, Lithuania raised the minimum gambling age for online products from 18 to 21, bringing it in line with land-based casinos. The only exception is the national lottery, where the minimum age remains 18.
