Kaizen Gaming’s Betano has partnered with the FIFA World Cup 2026 on a regional scale.
This partnership allows Betano to be an official supporter of the tournament throughout Europe and South America, as it will take place from June 11 through July 19, 2026 in Canada, Mexico, USA.
This will be Betano’s third time collaborating with FIFA; they’ll be working together after previously being the first sports betting sponsor during the 2022 World Cup and being a partner of the FIFA Club World Cup 2025.
FIFA’s Chief Business Officer Romy Gai praised Betano’s commitment to sports integrity and fan engagement as well as the growing presence of Betano in established regulated markets (UK, Germany, Peru, Brasil).
Romy Gai, chief business officer at FIFA, said:
Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond.
Kaizen Gaming co-founder and CEO George Daskalakis added:
Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.
The 2026 tournament will feature a record 48 national teams following FIFA’s expanded competition format.
