BetWright has announced an exciting new partnership with Norwich City FC, as a Principal Partner and official Men’s Back-of-Shorts sponsor for the 2025/26 season.
Through this partnership, Canaries fans will see the BetWright logo proudly displayed on the back of the men’s first team shorts during the ongoing season.
The deal not only brings a fresh look to the Norwich kit but also marks the start of a wider collaboration between the Championship club and the East Anglia-based company – one of the UK’s fastest-growing betting brands.
As part of the agreement, BetWright will feature across Norwich City’s official partner ecosystem, including brand and link placement within the club’s partner section, alongside a programme of activations and dedicated social media activity to engage supporters throughout the season. There will also be joint campaigns that look to help and benefit the local East Anglian community, such as a BetWright, a defibrillator installation campaign around the county.
BetWright’s branding will be featured on advertising boards at the 27,000 capacity Carrow Road in all domestic matches this season across the Championship and cup games.
Sam Jeffrey, Norwich commercial director, said:
We are delighted to welcome BetWright to our outstanding roster of partners.
This is a significant deal for the club that sees BetWright join us as a principal partner.
We are grateful for their support of Norwich City and the work they wish to do in our community, including the installation of defibrillators around the county as part of their BetWright campaign.
David Matthews, CEO of BetWright, said:
We’re delighted to announce this landmark partnership with Norwich City as Principal Partner and Men’s Back-of-Shorts sponsor. Since launching in December 2024, BetWright has quickly become one of the UK’s fastest-growing betting brands, built on innovation, outstanding service and the highest standards of Safer Gambling. This deal is the biggest in our history and represents a major step forward in our ambition to create an exciting and responsible new iGaming experience.
As an East Anglia-based business, partnering with Norwich City is especially meaningful. The club is at the heart of our region, and we’re proud to see the BetWright name alongside the Canaries this season. It’s a chance for us to stand with the community we call home and support the club and its incredible fans the Wright Way.
Yarry Troshchey, Chief Marketing Officer at BetWright, added:
Partnering with Norwich City is a big moment for us. Football is at the core of everything we do and working with a club that has such incredible fans gives us the chance to create something special. We’ve got big plans in store on how we can give back to the community with campaigns that make a real impact, celebrating the spirit of Norwich on and off the pitch.
The news follows on from BetWright’s stadium naming rights partnership with Leyton Orient, which was announced in May and has seen Brisbane Road renamed as the BetWright Stadium for two seasons.
The UK-licensed online betting and gaming platform is also set to unveil further football sponsorship plans in the coming months.
