Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has entered the B2C online gaming market of the Czech Republic through the 100% acquisition of established local online sportsbook and casino operator Kingsbet CZ, marking a further step in its strategic expansion across regulated European markets.
The Czech Republic is an attractive, fast-growing, regulated market. According to official data from the Czech Ministry of Finance, in 2025, the Czech market had a total market value (GGR in CZK) of 68 billion (EUR 2.7 billion) with online gambling accounting for 59.2% of total GGR.
Ronald van den Brink, CCO of Greentube, said:
Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.
Kingsbet provides Greentube with local operational expertise and valuable market knowledge, supporting the company’s long-term ambitions in the country.
David Vaněk, CEO of Kingsbet, added:
We are excited to join the Greentube group. This partnership brings us growth and investment opportunities, and access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.
The agreement is subject to certain conditions, such as regulatory approvals.
