Sports aggregation platform Odds88 has named Will Fyler as its new Managing Director, reinforcing the provider’s ambitious new direction following its rebrand from TradeArt.
Fyler joins Odds88 from Sporting Solutions, where he most recently served as Chief Commercial Officer. With more than 17 years of experience from across the sports betting sector, including senior roles at Spotlight Sports Group, TXODDS and Fitzdares, he brings deep expertise in commercial strategy, trading and product innovation.
As Managing Director, Fyler has taken charge of defining and executing Odds88’s strategic roadmap, with a focus on commercial growth, global expansion and leadership in the sports data aggregation space. His appointment comes as Odds88 capitalises on strong momentum post-rebrand, driven by increasing demand for its highly customisable odds feeds, market-leading risk management capabilities and AI-driven API solutions.
Lara Falzon, CEO of Yolo Group’s B2B brands, said:
Will’s appointment marks the beginning of a new chapter for Odds88 – one defined by sharp commercial focus and bold product-focused thinking. With both of us have stepping into new roles within the Yolo B2B ecosystem, we are aligned on our priorities: driving performance through innovation, adaptability, and strategic clarity.
I’m thrilled to welcome him to the team and look forward to seeing how his leadership will help drive real innovation for our partners.
Will Fyler, Managing Director at Odds88, said:
Odds88 is at the forefront of redefining how sports trading data is delivered, consumed and ultimately used to drive engagement. It is a business with bold ambitions to truly innovate at scale, which is what attracted me to the role.
I’m delighted to be joining such an agile and forward-thinking provider at this exciting time and look forward to solidifying Odds88’s position as a standout player in the industry.
