Omnigame, the full-service iGaming business, has partnered with Kaizen Gaming, one of the biggest GameTech companies in the world, to launch its best-performing titles with the Betano brand, marking the company’s first ever deal with an operator as well as its international debut.
The agreement will initially see a selection of games rolled out with Betano in Denmark, with the portfolio then set to go live in additional global markets with the major operator, including Brazil.
The partnership is a huge milestone for Omnigame as its products will be made available to an international audience for the first time and is driven by the success the company has achieved in its home market of Denmark, where it has a substantial market share and a loyal fan base.
Kaizen Gaming, recognising the strength and the uniqueness of the portfolio, makes the perfect first partner as Omnigame looks to expand its global footprint.
Peter Weinreich, CEO at Omnigame, said:
We are incredibly proud to announce our inaugural partner deal which will see our games debut outside of Denmark, and with one of the most exciting operator groups in the world no less. Kaizen Gaming’s Betano brand continues to grow, and this exciting step will see us put some of our most engaging games in front of a wider audience than ever before. It is a milestone moment for us and is a testament to the fantastic work we have achieved in standing out in a competitive space.
Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, commented:
Omnigame has a proud history of standing out in a highly competitive market like Denmark. We are glad to be the first partner to deliver its unique products to players beyond its own ecosystem. We are committed to providing our customers around the globe with the most engaging, entertaining and responsible gaming experiences through the Betano platform. With this in mind, we invest in both our proprietary technology and in top tier partnerships. We believe that Omnigame is such a top-tier partner and their high-quality games will resonate strongly with our audience.
